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Practice est. 2014

(About — Idris Vale)

I design brands and products that feel inevitable.

I design brands and products that feel inevitable.

I design brands and products that feel inevitable.

Portrait of Idris Vale

(Twelve years in practice)

For twelve years I’ve worked between identity and interface — first at agencies, then inside product teams, and now independently alongside founders who care about craft. I’m happiest at the messy start of things, when a name, a feeling and a first screen have to become one idea.

My process is simple: listen hard, make early, cut ruthlessly. Most projects run six to twelve weeks, with me as your single point of contact from first sketch to shipped system.

12+

Years in practice

64

Launches shipped

9

Industry awards

3

Continents

Experience

Halden Financial

Head of Design

2025 — Now

2025 — Now

Independent

Brand & Product Designer

2022 — 2025

2022 — 2025

Orbit

Lead Product Designer

2020 — 2022

2020 — 2022

Studio Kiln

Senior Designer

2017 — 2020

2017 — 2020

Northfold Agency

Designer

2014 — 2017

2014 — 2017

What I do

Brand

Identity systems

Naming support

Packaging

Art direction

Guidelines

Product

UX strategy

Interface design

Design systems

Prototyping

Research synthesis

Motion

Motion languages

3D direction

Launch films

Micro-interactions

Kinetic type

(Selected clients)

  • halden

  • ORBIT

  • Kōen

  • Parallel

    LABS

  • Lumen

  • fieldnotes

  • MONO/FEST

  • Arc Objects

  • NORD

Idris/Vale — Loading…000

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