Lumen Skincare

Lumen’s formulas are made in a lab and tested like medicine. The first packaging looked like it, too. We introduced warmth through light: every box carries a soft gradient that mimics skin under morning sun.

Clinical, not cold

A strict typographic system keeps the science legible — active ingredients, concentration and use are always in the same place, at the same size.

A campaign that scales

The campaign toolkit adapts one art-directed photograph into 30+ formats, from shelf talkers to paid social, with automated templates for the in-house team.