Orbit Analytics

Orbit’s users weren’t analysts. They were founders and PMs who opened the dashboard with a question and left with ten more charts. We reframed the product around questions instead of reports.

From charts to answers

A new query bar lets anyone ask “why did signups drop last week?” and get a composed view: the trend, the likely segment and the events that changed.

Designing for trust in numbers

Every chart shows its sample size, freshness and confidence. Small details, but they turned a dashboard people doubted into one they quote in board meetings.